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MB&F is a brand made of madmen, not just because of the crazy and complex watches it releases but for all the amazing mechanical art, time art, and kinetic designs at M.A.D. Gallery. Half the time, the watchmakers are so preoccupied with whether or not they could, they didn't stop to think if they should, and we love them for that.
Part of that madness means sculptural timepieces and watch stands evoking animals, aircraft, and more, all of which have historically been easier to get than an MB&F timepiece, which explains a bit of the genius of Max Büsser and his friends. The brand has ventured into dino territory before, it made a T-Rex with L'Épée, but – to paraphrase Jurassic Park – they're heavy and expensive. Instead, it's their cute (and affordable) little statues-turned-watch stands that have been a hit on social media. But if you thought they couldn't bring a dinosaur form to those little "robos," you didn't pay enough attention to Jeff Goldblum. Life...uh…finds a way.
The Roborex will be available to the first 300 people to register on the Watches for Good website at 10:00 ET on December 16 and complete a donation of $500 or more (the sky is the limit to do some good if you're looking to donate before the end of the year). Watches for Good has included the $250 MSRP for the Limited Edition Roborex as specified by the MB&F M.A.D Gallery team. To stave off any confusion, I'll break that amount down for you. Any donation is tax-deductible, minus that MSRP or Fair Market Value of the Roborex. If you're math-averse like me an example would be that if you donate $1000 you can deduct $750 from taxes. But here's the better way to think about it: You're not buying your Roborex, you're donating money to a good cause and getting a Roborex in return.
When looking at where your money goes, it's always good to be cautious and that's something Watches for Good agrees with. In addition to being a 501(c)(3) non-profit corporation – meaning donations are tax-deductible – the organization is dedicated to radical transparency. So if you're used to seeing money mismanaged and saying to yourself, "Boy, do I hate being right all the time," here you can check the financial reports on the website to see for yourself where every dollar goes.
Co-founded by Nirdhar Khazanie, a Product Manager at Meta, and Dr. Rani Ramaswamy, a physician at Indiana University Health, and with the help of other collectors and industry figures like Roman Sharf, the CEO of Luxury Bazaar, Watches for Good gathers donations from the watch world into a general fund to be more readily reactive when the need arises. That means leveraging that fund to address issues of education, hunger, healthcare, and humanitarian aid. Nobody takes a single penny as a salary, which means donated money goes directly to doing good in the world. So far, Watches for Good has helped obtain PPE and food for a local homeless shelter in Silicon Valley, acquired oxygen concentrators for Kerala, India to help address COVID that's prevalent in poverty-stricken areas, and provided humanitarian aid and defensive equipment for civilians in Ukraine.
If you're interested in supporting Watches for Good, head to their website. For those looking to get their Roborex, it's available on December 16 at 10:00am ET – first come, first served – to those who register on the site and donate.
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