ADVERTISEMENT
ADVERTISEMENT
Surely Wes Anderson has a hand in directing the scene that is the Henley Royal Regatta, a spectacle held each year in Henley-on-Thames, an hour and a world away from the modern headaches of London. Since 1839, rowing clubs from across the world have descended upon the Henley Royal Regatta each year to dress up in their brightest rowing blazers and most colorful dresses, mill about the banks of the River Thames between white picket fences of increasingly exclusive "enclosures" with their draconian dress codes for ladies and gentlemen, and even engage in a rowing competition.
The spectators span generations. At the Regatta, you're just as likely to see a strapping young rower donning his rowing stripes as you are a dapper old chap who presumably last rowed on the Thames before motor-powered boats were even an option. It's all so quintessentially British: steeped in tradition and sport, but also in the subtleties of status. More than once, a Brit explained to me that the Henley Royal Regatta sat in the middle of the summer social calendar, somewhere between the Royal Ascot horse races and Wimbledon, and before everyone bugs off to the south of Europe for their summer holiday. Of course, all these rowing blazers and their associated clubs have their own hierarchy and in-jokes too, most of which I've thankfully forgotten (except for the poor Great Marlow School, which for some reason caught more than a few good-natured barbs on this cloudy summer day).
Bremont became the first official timekeeper of the Henley Royal Regatta in 2017. It's a partnership that just makes sense, given that Bremont's impressive new manufacturing facility, the Wing, is just up the road from the site of the Regatta. This year, the competition featured 419 teams from 17 different countries, all competing in a series of knockout competitions on the one-mile, 550-yard course.
Surrounding the races on the banks of the Thames is where the watches can be spotted. The Stewards' Enclosure is the main runway, complete with its strictly enforced dress code. Straw hats are encouraged for all. While Bremont hosted us, I captured some of the sights and watches of the Henley Royal Regatta.
During the six-day competition, there are elegant picnics complete with Fortnum & Mason baskets in the car park between all the Rolls-Royce and Mercedes automobiles, afternoon tea with towers of scones and coronation chicken, and rowdy parties with live music that last well into the night in the beer gardens lining the River Thames. There are more than a few stories of attendees toppling into the River, a little legless from having properly sipped English sparkling wine since the bars' opening at 11 a.m. each morning.
Shop this story
Hodinkee is an authorized retailer of Bremont watches.
Top Discussions
Introducing TAG Heuer Refreshes The Aquaracer Professional 300
Auctions Sylvester Stallone's Patek Philippe Grandmaster Chime Leads New York Auction Week
Introducing Oris Turns The Divers Sixty-Five All-Black For Its 2024 Hölstein Edition