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Quick Take
Care to dance? At Chanel, it's time to get your booty out on the floor with a rainbow-infused Electro collection that chases our pandemic doldrums away.
Arnaud Chastaingt, director of Chanel's watchmaking creation studio, set out to channel the pulsing club vibe of the '90s electronic music scene (driven by acts like Technotronic) and developed the neon theme across Chanel's watch pillars – from J12 and Première to Code Coco.
"In the nineties, this musical movement created a radical new visual universe, which could be described as eccentric, a reflection of nightlife and its atmosphere," Chastaingt said in a video introducing the new models. "Electronic music transcended the frontiers of music and created an aesthetic culture."
Even if rainbow brights are not your thing, you're still invited to the party with a handful of decadent monochromatic Boy.Friend Skeletons and Mademoiselle Privé pieces that are anything but wallflowers.
Initial Thoughts
Electro
We've seen rainbows before, but pairing them against the intense black or bright white ceramic of Chanel's flagship J12 really makes the colors pop.
For starters, the J12 Electro proves that you don't need rainbow sparklers to get into the mood. The limited edition of 1,255 pieces powered by an automatic movement kicks off the Electro series in a highly scratch-resistant black ceramic and steel case, with neon-colored indicators on the unidirectional rotating bezel and black lacquer dial.
Admittedly, adding shimmering baguette-cut rainbow sapphires on the J12 Electro Dream really dials up the volume in black ceramic and steel, or white ceramic and 18K white gold. Limited to 55 pieces each, this high-voltage duo's bezels cover the whole spectrum with 46 perfectly matched colored sapphires seamlessly progressing from one shade to the next, ombré style. A single baguette in each of the 12 main colors serves as an hour marker on the dial, and a clear sapphire caseback reveals the house's COSC-certified automatic Caliber 12.1, outfitted in black for the occasion.
Meanwhile, the J12 X-Ray Electro Caliber 3.1 wants to make a few things clear. This limited edition of 12 numbered pieces applies the same rainbow sapphire bezel and dial treatment but with a clear sapphire dial, in addition to a sapphire and 18K white gold case and bracelet. The transparent manual-winding Caliber 3.1 in-house movement has a sapphire minute counter bridge, baseplate, and cogwheel bridge.
And just because, why not, Chanel assembled a unique boxed set of 12 matte black ceramic one-of-a-kind, single-color J12 Electros with each shade numbered a different "cut" like a DJ's playlist. Each steel fixed bezel with black ADLC treatment is set with 46 baguette-cut monochrome sapphires – just choose the shade that meets your mood each day.
And it wouldn't be Chanel without a mega-watt high-jewelry piece that's all ice on the surface, with rainbow-colored baguette sapphires streaming across the sides. The 12 Electro Star, limited to 12 numbered pieces, has more than enough star power to outshine a disco ball.
When it came to the Première line, neon-colored leather takes the place of gems interwoven through the brand's signature chain in steel treated with black ADLC. The star is the triple-row limited edition of 555 pieces that covers all the colors in one piece. And since Première collectors deserve their own set, there are five limited-edition boxes, each containing seven monochromatic triple-strand Electro Premières in neon pink, purple, blue, green, yellow, orange, or red – with matching Chanel logos on the black lacquer dials.
The Code Coco Electro watch, a limited edition of 255 pieces, comes as an exhilarating shock in neon pink quilted calfskin leather with black trim and lining. The distinctive cuff watch design is modeled on the iconic 2.55 handbag with its toggle-style locking clasp. The central case is divided into two black lacquered squares – one for the dial and the other set with a single princess-cut diamond.
Boy.Friend Skeletons
Moving off the dance floor with its pulsating rhythms and brightly colored lights, the collection whisks us to an elegant affair where the Champagne is flowing, and the watches take a more urbane, monochromatic turn, without skimping on the glamour.
A pair of airy Boy.Friend Skeletons fully reveal their Caliber 3 manual-winding mechanisms, beautifully pared down and composed in a series of interlocking circles between panes of sapphire crystal. The 18K Beige Gold version, limited to 55 pieces, frames the mechanical masterpiece with 38 baguette-cut diamonds, while the X-Ray, limited to 100 pieces, goes for maximum transparency with a sapphire case and bezel.
Mademoiselle Privé Bouton
Finally, in a glorious nod to Chanel's haute-couture essence, the Mademoiselle Privé Bouton Décor Camélia secret watch alludes to a fancy button with its yellow gold centerpiece, adorned with the house's signature camellia motif in sculpted mother-of-pearl, with diamonds front and center. The precious button, which opens to reveal a watch dial glittering with diamonds, is mounted on a quilted mordoré leather cuff trimmed in golden calfskin for a soft touch.
As an accompaniment to that bold cuff, Chanel created a matching ring, limited to five pieces, that has a secret of its own – a tiny hidden dial frosted with sparkling diamonds. Who could say no to that?
For more, visit Chanel.
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Specific Details
*Note all prices are upon request
J12 Electro
Diameter: 38mm
Case Material: Black highly resistant ceramic and steel
Bezel: Steel unidirectional rotating bezel with neon rainbow-colored indicators
Dial: Black-lacquer with neon rainbow-colored indicators
Strap/Bracelet: Highly resistant ceramic bracelet with steel triple-folding buckle
Water Resistance: 200 meters
Limited Edition: 1,255 pieces
Availability: In July
Caliber: Caliber 12.1 self-winding manufacture movement
Functions: Hours, minutes, seconds, date
Power Reserve: ~70 hours
Chronometer Certified: Yes, by COSC
J12 Electro Dream in Black or White
Reference Number: H6828 (black); H6827 (white)
Diameter: 38mm
Case Material: Matte black highly resistant ceramic and steel with black ADLC treatment or white highly resistant ceramic and 18K white gold
Bezel: Steel fixed bezel with black ADLC treatment or 18K white gold fixed bezel, each set with 46 baguette-cut rainbow sapphires (~6.47 carats)
Dial: Matte black or white-lacquer, each set with 12 baguette-cut rainbow sapphires (~0.47 carat)
Crown: Steel crown with black ADLC treatment or 18K white gold set with 1 brilliant-cut diamond (~0.14 carat)
Caseback: Sapphire with LIMITED TO 55 engraving
Strap/Bracelet: Matte black highly resistant ceramic bracelet with steel triple-folding buckle with black ADLC treatment or white highly resistant ceramic bracelet with 18K white gold triple-folding buckle
Water Resistance: 50 meters
Gem Total: 1 brilliant-cut diamond (~0.14 carat); 58 baguette-cut sapphires (~6.94 carats)
Limited Edition: 55 pieces each version
Availability: Now
Caliber: Caliber 12.1 self-winding manufacture movement with black coating
Functions: Hours, minutes, seconds
Power Reserve: ~70 hours
Chronometer Certified: Yes, by COSC
J12 X-Ray Electro Caliber 3.1
Diameter: 38mm
Case Material: Sapphire and 18K white gold
Bezel: 18K white gold fixed bezel set with 46 baguette-cut rainbow sapphires (~6.46 carats)
Dial: Sapphire dial set with 12 baguette-cut rainbow sapphire indicators (~0.48 carat)
Crown: 18K white gold non-screw-down crown set with 1 brilliant-cut diamond (~0.17 carat)
Water Resistance: 30 meters
Strap/Bracelet: Sapphire bracelet with two links set with 34 baguette-cut diamonds (~1.96 carat) and 18K white gold triple-folding buckle
Gem Total: 34 baguette-cut diamonds (~1.96 carat); 1 brilliant-cut diamond (~0.17 carat); 58 baguette-cut sapphires (~6.94 carats)
Limited Edition: 12 numbered pieces
Availability: Now
Caliber: Caliber 3.1 manual-winding in-house manufacture movement with minute counter bridge, baseplate, and cogwheel bridge in sapphire
Functions: Hours, minutes
Power Reserve: ~55 hours
J12 Electro Box
One-of-a-kind boxed set of 12 unique J12 watches
Diameter: 38mm
Case Material: Matte black highly resistant ceramic and steel with black ADLC treatment
Bezel: Steel fixed bezel with black ADLC treatment set with 46 baguette-cut monochrome sapphires (~6.37 carats)
Dial: Matte black
Crown: Steel non-screw-down crown with black ADLC treatment set with 1 brilliant-cut sapphire (~0.16 carat)
Water Resistance: 50 meters
Caseback: Sapphire
Strap/Bracelet: Matte black highly resistant ceramic bracelet with steel triple-folding buckle with black ADLC treatment
Limited Edition: Each piece is unique
Availability: Now
Caliber: Caliber 12.1 self-winding manufacture movement with black oscillating weight
Functions: Hours, minutes, seconds
Power Reserve: ~70 hours
Chronometer Certified: Yes, by COSC
12 Electro Star
Diameter: 38mm
Case Material: 18K white gold set with 22 baguette-cut diamonds (~1.33 carat) and 55 baguette-cut rainbow sapphires (~3.86 carats)
Bezel: 18K white gold set with 46 baguette-cut diamonds (~5.46 carats)
Dial: 18K white gold set with 168 baguette-cut diamonds (~4.61 carats)
Crown: 18K white gold set with 1 brilliant-cut diamond (~0.14 carat)
Water Resistance: 50 meters
Strap/Bracelet: 18K white gold bracelet set with 342 baguette-cut diamonds (~21.15 carats) and 160 baguette-cut rainbow sapphires (~8.69 carats) with triple folding buckle
Caseback: Sapphire
Gem Total: 578 baguette-cut diamonds (~32.55 carats) and 1 brilliant-cut diamond (~0.14 carat); 267 baguette-cut rainbow sapphires (~13.01 carats)
Limited Edition: 12 numbered pieces
Availability: Now
Caliber: Caliber 12.1 self-winding manufacture movement with black oscillating weight set with 52 baguette-cut rainbow sapphires (~0.46 carat)
Functions: Hours, minutes, seconds
Power Reserve: ~70 hours
Chronometer Certified: Yes, by COSC
Première Electro
Diameter: 23.6 x 15.8 x 6.2 mm
Case Material: Steel with black ADLC treatment
Dial: Black-lacquer with neon pink "CHANEL" logo
Crown: Steel with onyx cabochon
Caseback: Steel
Water Resistance: 30 meters
Strap/Bracelet: Triple row steel chain bracelet with black ADLC treatment interwoven with a neon rainbow leather strap
Limited Edition: 555 pieces
Availability: In July
Calber: High-precision quartz
Functions: Hours, minutes
Première Electro Box
Five boxed sets of 7 Première watches
Diameter: 23.6 x 15.8 x 6.2 mm
Case Material: Steel with black ADLC treatment
Dial: Black lacquer with neon pink, purple, blue, green, yellow, orange, or red CHANEL logo
Crown: Steel with onyx cabochon
Water Resistance: 30 meters
Strap/Bracelet: Triple-row steel chain bracelet with black ADLC treatment interwoven with neon pink, purple, blue, green, yellow, orange, or red leather straps
Caseback: Steel
Limited Edition: Five boxed sets
Availability: In July
Caliber: High-precision quartz
Functions: Hours, minutes
Code Coco Electro
Diameter: 39.3 x 25.0 x 8.8 mm
Case Material: Steel with black ADLC treatment
Bezel: Steel with black ADLC treatment
Dial: Black lacquer divided in two squares – one with hour and minute display and the other set with a princess-cut diamond (~0.05 carat).
Water Resistance: 30 meters
Strap/Bracelet: Neon pink quilted pattern calfskin strap with black trim and black lining
Limited Edition: 255 pieces
Availability: In July
Caliber: High-precision quartz
Functions: Hours, minutes
Boy.Friend Skeleton
Diameter: 37 x 28.6 x 8.4 mm
Case Material: 18K Beige Gold
Bezel: 18K Beige Gold set with 38 baguette-cut diamonds (~1.58 carat)
Crown: 18K Beige Gold set with 5 baguette-cut diamonds (~0.12 carat)
Water Resistance: 30 meters
Strap/Bracelet: Golden brown quilted pattern calfskin strap with 18K Beige Gold double-folding buckle set with 23 baguette-cut diamonds (~0.92 carat)
Gem Total: 66 baguette-cut diamonds (~2.62 carats)
Limited Edition: 55 pieces
Availability: Now
Caliber: Caliber 3 manual-winding in-house manufacture skeleton mechanical movement
Functions: Hours, minutes, seconds
Power Reserve: ~55 hours
Boy.Friend Skeleton X-Ray
Diameter: 37 x 28.6 x 8.4 mm
Case Material: Sapphire
Bezel: Sapphire
Crown: 18K white gold set with 5 baguette-cut diamonds (~0.12 carat)
Water Resistance: 30 meters
Strap/Bracelet: Shiny black alligator pattern calfskin strap with 18K white gold triple-folding buckle
Limited Edition: 100 pieces
Availability: Now
Caliber: Caliber 3 manual-winding, in-house manufacture black skeleton mechanical movement
Functions: Hours, minutes, seconds
Power Reserve: ~55 hours
Mademoiselle Privé Bouton Décor Camélia Cuff
Diameter: Button diameter: ~2.5 cm; cuff width: ~3.5 cm
Materials: 18K yellow gold button adorned with a camellia motif in sculpted mother-of-pearl set with 15 brilliant-cut diamonds (~0.17 carat) and one center diamond (~0.50 carat). Outer cord in 18K yellow gold set with 52 brilliant-cut diamonds (~0.46 carat)
Dial: 18K white gold set with 142 brilliant-cut diamonds (~0.52 carat)
Water Resistance: 30 meters
Strap/Bracelet: Cuff in mordoré leather quilted pattern, trimmed in golden calfskin
Gem Total: 1 brilliant-cut centerpiece diamond (~0.50 carat) plus 209 brilliant-cut diamonds (~1.15 carats)
Limited Edition: 55 pieces
Caliber: High precision quartz
Functions: Hours, minutes
Mademoiselle Privé Bouton Décor Camélia Ring
Diameter: Button diameter: ~2.5 cm
Materials: 18K yellow gold button adorned with a camellia motif entirely set with 50 brilliant-cut diamonds (~0.38 carat) and one center brilliant-cut diamond (~0.50 carat). Outer cord in 18K yellow gold set with 52 brilliant-cut diamonds (~0.46 carat)
Ring Body: Snow-set with 182 brilliant-cut diamonds (~5.40 carats)
Dial: Dial in 18K white gold set with 142 brilliant-cut diamonds (~0.52 carat)
Gem Total: 1 brilliant-cut centerpiece diamond (~0.50 carat) plus 426 brilliant-cut diamonds (~6.76 carats)
Limited Edition: 5 numbered pieces
Caliber: High precision quartz
Functions: Hours, minutes
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